Isocrates understood the value of studying communication for a liberal arts education.
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"...because there has been implanted in us the power to persuade each other and to make clear to each other whatever we desire, not only have we escaped the life of wild beasts, but we have come together and founded cities and made laws and invented arts; and generally speaking, there is no institution devised by man which the power of speech has not helped us to establish."
from "Antidosis," Isocrates, trans. by George Norlin (Cambridge: Harvard University Press, 1929; reprinted 1956), II, p. 327-329.